Repositório Colecção:http://repositorio.unirn.edu.br/jspui/handle/123456789/6512026-05-03T08:25:17Z2026-05-03T08:25:17ZComunicação interna: um estudo de caso na oficina MADhttp://repositorio.unirn.edu.br/jspui/handle/123456789/12002025-12-02T15:19:10Z2019-01-01T00:00:00ZTítulo: Comunicação interna: um estudo de caso na oficina MAD
Resumo: Internal communication tends to integrate the organization with its internal audience
and share the interests of both sides. To do this, it is necessary to know the needs and
expectations of employees, so that they accept and trust the process. To gain
credibility, internal communication must be efficient in every way, being clear and
objective. In the current scenario, the relevance of communication to the survival of an
organization is evident, and for it to succeed it is necessary that the two types of
communication, formal and informal, be carefully evaluated. The company can build
an organizational culture through effective internal communication, establishing
common goals and objectives, thus motivating its employees and certainly influence
the productivity of the company. Because it is a subject that generates many conflicts
in the organization, it is sought through the applied research in the MAD, to identify the
problems related to the internal communication, to later apply methods that will
contribute to the improvement of the communication in the company.
Type: Trabalho de Conclusão de Curso2019-01-01T00:00:00ZVendas em tempos de crise: uma pesquisa bibliográficahttp://repositorio.unirn.edu.br/jspui/handle/123456789/11992025-12-02T14:47:43Z2019-01-01T00:00:00ZTítulo: Vendas em tempos de crise: uma pesquisa bibliográfica
Resumo: With the new scenario of the current Brazilian economy, it is necessary to study what
the consumer is looking for and how he is evaluating the market in general so that he
can deposit his trust and his savings for the acquisition of some product or service.
The present study has the purpose of analyzing in a broad way the new phase of
purchases of the Brazilian consumer in a period of recession of the economy and
contribute to a better knowledge about its profile of consumption through relevant
information and guide the strategy of commercial performance for strengthen its
strategic planning against this new phase in which the country crosses. For this it
uses bibliographic and exploratory research. The results of the article bring important
lessons for the trading system. It is possible to highlight among them that the new
consumer searches for brands that pass an identification image with their target
audience and offer the best quality at the lowest possible price. It is also a public that
uses various electronic means to explore the research on their consumer desires and
research the opinions of other people, which reinforces the demand for quality and
the commitment that these customers require of the market. In addition, the new consumer is concerned with socioeconomic issues and prides in buying from
companies with a profile committed to this policy.
Type: Trabalho de Conclusão de Curso2019-01-01T00:00:00ZVulnerabilidade do clima organizacional: um estudo de caso na indústria Candy Pophttp://repositorio.unirn.edu.br/jspui/handle/123456789/11982025-12-02T13:56:48Z2019-01-01T00:00:00ZTítulo: Vulnerabilidade do clima organizacional: um estudo de caso na indústria Candy Pop
Type: Trabalho de Conclusão de Curso2019-01-01T00:00:00Z