http://repositorio.unirn.edu.br/jspui/handle/123456789/651 Sun, 03 May 2026 08:22:22 GMT 2026-05-03T08:22:22Z http://repositorio.unirn.edu.br/jspui/handle/123456789/1200 Título: Comunicação interna: um estudo de caso na oficina MAD Resumo: Internal communication tends to integrate the organization with its internal audience and share the interests of both sides. To do this, it is necessary to know the needs and expectations of employees, so that they accept and trust the process. To gain credibility, internal communication must be efficient in every way, being clear and objective. In the current scenario, the relevance of communication to the survival of an organization is evident, and for it to succeed it is necessary that the two types of communication, formal and informal, be carefully evaluated. The company can build an organizational culture through effective internal communication, establishing common goals and objectives, thus motivating its employees and certainly influence the productivity of the company. Because it is a subject that generates many conflicts in the organization, it is sought through the applied research in the MAD, to identify the problems related to the internal communication, to later apply methods that will contribute to the improvement of the communication in the company. Type: Trabalho de Conclusão de Curso Tue, 01 Jan 2019 00:00:00 GMT http://repositorio.unirn.edu.br/jspui/handle/123456789/1200 2019-01-01T00:00:00Z http://repositorio.unirn.edu.br/jspui/handle/123456789/1199 Título: Vendas em tempos de crise: uma pesquisa bibliográfica Resumo: With the new scenario of the current Brazilian economy, it is necessary to study what the consumer is looking for and how he is evaluating the market in general so that he can deposit his trust and his savings for the acquisition of some product or service. The present study has the purpose of analyzing in a broad way the new phase of purchases of the Brazilian consumer in a period of recession of the economy and contribute to a better knowledge about its profile of consumption through relevant information and guide the strategy of commercial performance for strengthen its strategic planning against this new phase in which the country crosses. For this it uses bibliographic and exploratory research. The results of the article bring important lessons for the trading system. It is possible to highlight among them that the new consumer searches for brands that pass an identification image with their target audience and offer the best quality at the lowest possible price. It is also a public that uses various electronic means to explore the research on their consumer desires and research the opinions of other people, which reinforces the demand for quality and the commitment that these customers require of the market. In addition, the new consumer is concerned with socioeconomic issues and prides in buying from companies with a profile committed to this policy. Type: Trabalho de Conclusão de Curso Tue, 01 Jan 2019 00:00:00 GMT http://repositorio.unirn.edu.br/jspui/handle/123456789/1199 2019-01-01T00:00:00Z http://repositorio.unirn.edu.br/jspui/handle/123456789/1198 Título: Vulnerabilidade do clima organizacional: um estudo de caso na indústria Candy Pop Type: Trabalho de Conclusão de Curso Tue, 01 Jan 2019 00:00:00 GMT http://repositorio.unirn.edu.br/jspui/handle/123456789/1198 2019-01-01T00:00:00Z