A logística reversa em uma distribuidora de energia elétrica do RN

Abstract

In the last years, reverse logistics become more important, as well as international and national context. This growth motivated by the growth potential of this area. This article is to investigate the importance of reverse logistics for companies that seeking this type of management tool as an aid to reduce costs and suitability new marketing requirements. The aim of the study was to analyze the reverse logistics and its inclusion in the management model in a Neoenergia company that seeks and uses this tool as an aid in cost reduction. This article includes a case study of an exploratory nature, with the inclusion of an interview script with reverse logistics manager of the unit, providing an overview of how it works and also shows up the importance of reverse logistics of post-consumer which deals with the return of products already used by end users in the organization. Throughout of this article, it can be seen as its greatest result and became clear that reverse logistics is used by organizations with the focusing on waste materials, environmental preservation and therefore, maintain good corporate image on the market.