A utilização de indicadores de desempenho logístico como diferencial competitivo em uma indústria de laticínos do Rio Grande do Norte

Abstract

It is known that, in the middle of the twentieth century, organizations still has difficulty achieving their goals and achieve their goals due to lack of a performance evaluation system that provides relevant information for decision making. This is due to a gap between the strategic objectives of the organization and its performance measures. This work was to propose the establishment of a relationship between the Balanced Scorecard (BSC) the logistics system of CLAN Laticinios based on the methodologies of exploratory research, literature review and case study methodology through a more qualitative analysis, descriptive and critical of its processes and indicators. From these indicators was established an arrangement based on the BSC methodology, created in mid-1992 by professors from Harvard Business School, Robert Kaplan and David Norton, which constitutes four perspectives that facilitate the translation and implementation of increasingly consistent strategies: financial, customer, internal processes, learning and growth. As a result we designed a flow grand the process to greater understanding of the problem and researched survey of the strategic objectives and indicators that support the BSC. At the time it was proposed the implementation of systems of indicators, targets, the regular meetings of critical analysis and survey of corrective and preventive actions, and the use of management personnel to view in order to promote changes in the methods of management and promote greater integration among employees