Análise da viabilidade econômica financeira: um plano de negócio para implantação de loja modelo no mercado de piscinas de fibra de vidro

Abstract

The analysis intends to demonstrate the feasibility of the project of implantation of model store in the segment of fiberglass pools, based on a business plan whose main objective is to show its importance in the market, thus reducing business risk. The structure includes the following aspects: exploring the history of the company, presenting its economic activity and its financial viability based on a commercial stability in the market and analyzing the strengths and weaknesses through the business plan. The methodology of the research applied to the elaboration of the article was based on the bibliographical reference and documents obtained in the company itself with the accounting advice, thus allowing the article to obtain theoretical and market support, offering conditions to present relevant results that demonstrate the feasibility of the plan of business. Finally, the study shows the aspects that involve the market and the financial plan for the execution of the project, evidencing the viability of the plan in front of the market, which proves the perception of the entrepreneurs in question.