Análise da comunicação organizacional interna em uma empresa com recente mudança de gestão

Abstract

This article presents a survey conducted at a Shopping Center in Natal/RN after the company underwent a change in its management. The purpose was to evaluate the internal organizational communication in the employees' perception. A written questionnaire was used with both open and closed questions, in which all of the employees participated anonymously. The results showed that everyone considers internal communication important for the organization, that the means of communication most used by employees are the murals and that the distribution of information in the company is classified as easily accessible by almost all respondents. Downward communication was better evaluated than upward communication and the operational teams demonstrated greater satisfaction with the current means than the administrative teams. In general, the internal organizational communication was positively evaluated by 82% of the company and the research also allowed us to gather suggestions for the improvement of this process.