Cultura organizacional: um estudo de caso do banco do brasil na agência Tirol de Natal-RN

Abstract

Organizations are embedded in a market increasingly competitive, causing companies to search for daily survival. Organizational culture can be considered as an important strategy because it is through culture that organizations define their mission, causing the birth and establishment of its objectives. The work aims to study the Banco do Brasil (Bank of Brazil), focusing on the agency of Tirol / Natal-RN, identifying the culture found in this organization perceived by its employees. The research method used was the exploratory / descriptive, in the form of case study, with qualitative and quantitative structure. In relation to this work, the survey was a census, taking into account a universe composed of 20 people, employees of the Tirol agency. A questionnaire with closed questions was used as a means of data collection. The analysis on the company's existing organizational culture of the Banco do Brasil was divided into six variables: cooperative professionalism values, professionalism and competitive individualism values, values associated with satisfaction and well-being of employees, external integration practices, reward and training practices, interpersonal relationships promotion practices. The research shows that the agency has a culture that values employees as professionals and that competition and professional growth are relevant factors to the institution. In general, all the practices of decision occur in function of the external client, which strengthens the need for valuation of professionalism practices among the staff. However it was found that the actions related to the reward system and training, the company has no practices that denote a complete satisfaction of the staff. In general, the culture of the agency serves to a major policy that is the culture of the Banco do Brasil, defined by the highest valuation of the customer, who orders all the other practices, from professionalism to well-being of the employee.