A relação entre intra-empreendedorismo e endomarketing

Abstract

This paper addresses the relationship between intra-and entrepreneurship endomarketing. Since the concept of intra-enterprise was established, realized the need to invest in organizational competence, where the challenge was to develop the employees, giving them the opportunity to make their ideas would be made. Currently, this concept is already widespread and valued within organizations. Companies from the idea and giving freedom and resources to transform that idea into a product or service have made the big difference, making this power to a large competitive advantage. This research is reflection on how we can move forward in improving the management, planning and competitiveness within the company. The approach of this study is a literature, qualitative and descriptive and is based on the conceptual foundations of entrepreneurship, the intra-enterprise, the endomarketing and modern organizational theories. Through entrepreneurship expand the resources and skills needed for coping with challenges. This study relates to this context, to involve new concepts and ideas to the issue and present a model that shows elements of the processes of stock management in organizations. This paper aims to present a clear and objective of the relationship of intra-entrepreneurship with endomarketing, its applications and consequences within the organizational structure of enterprises.