Plano de marketing da empresa colores latina

Abstract

The marketing plan includes a document developed by organizations to record the data collected on an analysis of internal and external environment, detailing marketing strategies and results to be achieved. The overall goal was to develop the marketing plan for Latin Colores position its products and brand on the national and international markets, improve its position on the market, meet the needs and desires of its customers and consumers. A descriptive study was done to collect data for the development of the company's marketing plan, where the specifications and strategies developed in the business were presented. The results revealed that the company is aware of the importance of developing and implementing this marketing plan and already holds actions to commertialize its products throughout several regions of Brazil as well as worldwide.