Modelos de negócio inovadores do Canvas e MEG/FNQ: um estudo exploratório de suas características e vantagens

Abstract

Innovation is a concept of relevance in the current economic environment that fosters creativity and creates value for the company. It can manifest itself in the products, services, processes, management and new ideas. Following this reasoning, the business model has a key role to achieve an innovative method in the entity because it represents the processes of an organization, the profit obtained and the value it offers to its customers. Consistent with this thinking, this paper aims to describe the characteristics and advantages of two models of innovative business, CANVAS and MEG / FNQ and present them as an important management tool to leverage the success of the institution. The Business Canvas Model (CANVAS) consists to explore and analyze nine elements, distributing them within four conceptual blocks. But the Business Excellence Model (BEM) of the National Quality Foundation (NQF) is based on thirteen fundamental concepts and eight criteria related to management excellence. Regarding the methodology, it is a study of an exploratory nature, developed through a collection of secondary data from a literature search. From the description of the characteristics and advantages of the models, it is concluded that the business models in question are innovative and sustainable management tools for the company's success, and also that innovation is a theme to be promoted continuously as a process of creativity and value creation for the products, services and business