Introdução de uma marca própria: plano de negócios da Golber Collection

Abstract

The financial feasibility study is a business orientation document of major importance for decision-making in the allocation of private investments aimed at maximizing profits. The present study demonstrates the viability of the project to create a brand of its own in the men's clothing segment. This work demonstrates the strategies, innovations and diversity of products worked by the brand, in order to enter and maintain its position in the market. Among the possible strategies are the differentiation of value, quality of products and the diversity of items already in the beginning of the business. The applied research methodology was based on a case study. The company was evaluated in the aspects that involve the market and the financial plan for the execution of the project, while the financial economic situation was evaluated. At the end, the viability of the plan is observed, including indicators such as net present value, internal rate of return and payback, proving the entrepreneur's perception through a quantitative analysis.