Marketing e posicionamento digital para engenheiros civis recém-formados

Abstract

The devaluation of civil engineers in the job market and in the social sphere is increasingly common, even with the construction sector in Brazil having considerable notoriety in the economic sphere, and the engineer being the main figure of any work, the professional tends to receive and live with jokes, erroneous comparisons, and enormous financial devaluation. With the post-pandemic scenario, we had a slowdown in the construction sector, thus, competitiveness has prevented some newly graduated civil engineers from entering the job market. Therefore, the internet, especially in a post-pandemic scenario where there was a boom in access and content production, has become the main refuge for engineers and other professionals. From this point, the analysis sought to show the need for Marketing and digital positioning for newly graduated engineers. The data was obtained through a virtual survey, with the students of the civil engineering course with up to 4 years of graduation, time stipulated as sufficient for insertion in the job market in a more consolidated way. From the graphs presented in the results, a theoretical analysis was made through current tools and methods about marketing strategies for civil engineers who want to stand out for some work or for engineers who seek to undertake. Consequently, the continuous study on the use and applicability of marketing strategies and digital positioning as a differential for acting in the market, whether as an employee or as an entrepreneur, is considered essential.