Beauty coworking: anteprojeto de um espaço multidisciplinar e colaborativo de beleza, em Natal-RN

Abstract

The Brazilian cosmetics and personal care market stands out among the largest in the world, loosing position only to the United States, China and Japan. However, there are several difficulties a beauty professional has to face to maintain his (or her) own workplace. Currently, the collaborative beauty space presents itself as a viable option for enabling the convenience of performing activities autonomously in a shared environment. In general, coworking is a space where several companies and professionals share the same work environment and ideas, splitting expenses and common areas among themselves. On the other hand, beauty coworking has become innovative, as it consists of a way of thinking about the work environment for selfemployed professionals looking for places to carry out their activities and stimulate relationships between specialists from different areas related to the beauty universe. In 2017, São Paulo opened its first coworking aimed at this area of the country. That opening was considered as innovation, and the enterprise model was recognized as a Beauty Coworking. The absence of collaborative spaces like that in the city of Natal, capital of Rio Grande do Norte, motivated the development of the architectural draft of a multidisciplinary and collaborative beauty space in town, in order to offer shareable environments for the work of autonomous professionals in the area , with an adequate structure to carry out their professional activities in comfortable, flexible environments and service for users, as it is already known that nowadays the customer does not choose an establishment just for the service offered, but for the aesthetics and comfort of the place, and by the experiences lived there as well. To the developement of the preliminary project, , there was an understanding of the design guidelines with the help of the study evolved under the influence of environmental psychology directed to beauty salons and commercial environments from Thais Rocha (2019), Dalila Menegotto (2017), Miriam Gurgel (2017); added to reference studies and on-site visits at Atelier Marina Portela and at Casa Graciliano 2924, both strict beauty and aesthetics located in Natal; as well as the realization of designated with the owners of the spaces. Then, the physical, environmental, legal and technical conditions were studied. Thus, it resulted in a proposal for a vertical building with 04 floors with environments that connect themselves vertically in relation to the activities to be carried out, such as nails, hairdressers, makeup artists, hairdressers, beauticians, eyebrow designers, among others. Finally, this paper concludes that, for the elaboration of an architectural project of a Beauty Coworking, the architect must consider the concept of a collaborative space that prioritizes functionality, balance and harmony between users and the activities to be performed in the environments, focusing on the correct choice of materials, layout and correct lighting.