Espaço comercial e corporativo: da análise à concepção do projeto arquitetônico

Abstract

This final graduation work (TFG) has as its object of analysis the development of a preliminary study of a business and commercial center, in Natal/RN, analyzing from the principles to the conception of the architectural project, based on the phenomenological current. Phenomenology focuses on experience from the manifestation of phenomena, whether through time or space. This theoretical ballast is used to develop an architecture that causes comfort through sensory stimuli. Having great importance in the commercial and business role, the architectural planning was conceived based on the existing relationships in the surroundings in order to generate a final proposal that would guarantee a satisfactory ambience for unit owners and users based on a pleasant experience within the project. Therefore, the development of the theme was thought in order to aggregate all the guidelines and conditions analyzed, joining the functional to its static in a rational way to develop the project, thus bringing the approach of the phenomena closer to well-being through design artifices for the evolution of experiences.