Anteprojeto de uma concessionária e oficina veicular para a Porsche na cidade de Natal/RN

Abstract

This Undergraduate Thesis addresses the theme of Commercial Architecture, focusing on the development of an architectural preliminary design for a luxury Porsche dealership and service center in the city of Natal, Rio Grande do Norte, located in the Tirol district. Considering the growth in luxury car sales since the 1990s, several Porsche commercial units have been established in Brazil and particularly in the capital of Rio Grande do Norte. However, there are currently no authorized dealerships in the state to provide sales and after-sales services to customers, which forces them to seek assistance in other regions. Therefore, through theoretical research, empirical project reference analyses, on-site visits, and studies of the physical, environmental, and regulatory conditions of the intervention area, the proposal aims to address the existing demand while contributing positively to the quality of life within the site, its surroundings, and its future users. Ultimately, the project incorporates contemporary architectural features, including a metallic structure, harmonizing with the immediate landscape in order to enhance the space and promote regional economic development, aligned with Porsche’s brand identity and values.