A atuação do direito eleitoral frente aos avanços das mídias sociais como meio de campanha eleitoral

Abstract

This study aims to analyze the role of the Electoral Law in face of social media advances as a means of electoral campaign. For that, it must be understood that in our modern society the use of social media is increasing and occupying the second place among the media most accessed by Brazilians to obtain information, being only behind the television. With the development of smartphones, the social media are increasingly being used and the access to information via internet becomes more practical. Thus, the uses of social media emerge as a new model of electoral campaign, reaching Brazilians faster and easier. As a result, it is necessary for the Electoral Law to regulate and supervise the use of this means of electoral campaign, in view of its constant evolution, seeking an excellence in the legitimization and democratization granted to those who have the right to vote and be voted, being this performance the object of study of this research. In addition, this article will also analyze the models of action of foreign countries in relation to the case treated here, making a comparison with the Brazilian model of action. This research is qualitative, using the deductive approach as a method, because it seeks to understand the general context of electoral campaigns through social media, in order to understand how Electoral Law acts in face of cases, besides having as procedure method the statistic and the comparative one, because it uses data to understand the context of the problem and to analyze the performance of foreign countries in relation to the case addressed, respectively.