Liderança e o mapeamento da dominância cerebral da equipe de analistas de suporte: um estudo de caso na Unidade de Suporte Técnico (USUT) da Companhia de Águas e Esgotos do Rio Grande do Norte (CAERN)

Abstract

In the last years the market has undergone great changes, mainly in the economic, political and social areas. These events have an impact on the behavior of people and companies. Therefore, in order for companies to be able to remain competitive in a highly volatile market, it is necessary, in addition to strong strategies, a high performance workforce aligned with organizational objectives. Leadership is the key to reaching this goal. The efficient leader integrates and encourages employees to reach their goals. The research carried out has an exploratory field and a qualitative approach. This is a case study that aimed to study the behavioral profiles (brain dominance) of the team leaders, describing the areas of the brain used by each individual in the performance of their work and their respective characteristics and how they affect leadership team's. The research found that the team is composed of individuals of different styles of cerebral dominance, and that the predominance of most of them in the same hemisphere (right), responsible for reason, this similarity is due to the area of performance of these professionals (technique), Which requires them to develop very specific activities, but no individual, presented the predominance of the lower right quadrant, which corresponds to the relational profile. The study confirmed the importance of the behavioral mapping of employees and the need to implement the tool of brain dominance in the management of the company's human resources as a differential for efficient leadership.