Avaliação do consumidor em tempos de crise

Abstract

With the new scenario of the current Brazilian economy, it is necessary to study what the consumer is looking for and how it is evaluating the general market to be able to put their trust and their savings for the purchase of any product or service. This study aims to analyze broadly, the new phase of Brazilian consumers shopping in a recession economy and contribute to a better knowledge of your consumption profile through relevant information and seeks to guide the commercial performance strategy to strengthen its strategic planning ahead to this new phase in the country is experiencing. For this use of bibliographic, descriptive and exploratory research. The results of the article provide important lessons for the trading system. Being able to stand out among them that the new consumer demand for brands that spend an ID picture with your target audience and offer the best quality in the lowest price possible. It is still a public that uses various electronic means to explore the research on their consumption desires and search the opinions of others, which reinforces the demand for quality and commitment that these customers demand in the market. In addition, the new consumer is concerned with socioeconomic issues and hold dear in buying companies with a compromised profile with this policy.