Uma visão empreendedora do mercado de food truck na cidade de Natal

Abstract

This article discusses a new market trend for the economy. Presenting to the market the Food Truck as a new concept of sales / distribution and dissemination to the street food entrepreneurship. This work aims to analyze an entrepreneurial market overview in Natal in the State of Rio Grande do Norte as a primary form of segment performance in their achievements and operation difficulties. Thus, the goal is to describe an entrepreneurial analysis of foods market trucks at Natal, using a methodology through literature, presenting what are the advantages and disadvantages of segment reporting challenges in being recognized as a viable economic activity and lack interaction between public agencies and business to regulate activity.