Estudo de viabilidade econômico-financeira: um estudo de caso Mari Cakes Bolos e Doces

Abstract

The present study contemplates the economic and financial viability of the Mari Cakes cakes and sweets located in the city of Natal. It was used as base a business plan that has for its main objective to point out the perspective of good functioning and growth in a market with characteristics such as: competitiveness and demand. This model was chosen aiming at knowing the market and the structure of the activity to minimize the inherent risks to the business. The research methodology was based on a bibliographic study, then a descriptive research was developed with a proposal to go through the studied reality. The results found as net present value, internal rate of return and investment time are moving in a direction that points to the viability of the company. That is, it proved to be favorable while the reading carried out and the indicators presented. Finally, it was realized that it is a viable business which deserves attention and can be used as a comparative model in front of other enterprises at both local and national level.