Coworking bloom: anteprojeto arquitetônico de um edifício coworking, com ênfase em ambientes que estimulem a criatividade, aliados aos conceitos da neuroarquitetura

Abstract

This final course project proposes the architectural preliminary design of Coworking Bloom, a coworking building located in the Lagoa Nova neighborhood in Natal, Rio Grande do Norte. It is designed to foster work environments that stimulate creativity, well-being, and the user productivity. The project explores the application of neuroarchitecture concepts, aiming to create spaces that provide a collaborative and inspiring work experience, utilizing natural lighting, textures, and architectural forms that enhance comfort and creativity. The theme was chosen based on the observation of a contemporary issue: the demand for shared workspaces that, in addition to meeting the functional needs of users, provide a pleasant and stimulating environment. In Natal, although coworking buildings exist, many are generic and do not consider factors that directly influence the creativity and well-being of professionals. Based on this, the general objective is to develop an architectural preliminary design that integrates functionality and neuroarchitecture concepts to create an innovative and welcoming space. The specific objectives include understanding and applying neuroarchitecture principles in coworking design, investigating how the physical environment can influence user productivity and mental health, analyzing specific environmental and legal constraints of the city of Natal for local adaptation, and integrating sustainability and innovation elements that enhance occupant well-being, such as natural ventilation solutions and the use of natural materials. The methodology is exploratory and descriptive, involving bibliographic research, case studies of similar projects, and analysis of physical-environmental and regulatory constraints of the selected area. Ultimately, the project proposes a design solution that combines functionality and neuroarchitecture, providing a coworking space that meets the specific demands of contemporary professionals, promoting interaction, creativity, and efficiency.