Vendas em tempos de crise: uma pesquisa bibliográfica

Abstract

With the new scenario of the current Brazilian economy, it is necessary to study what the consumer is looking for and how he is evaluating the market in general so that he can deposit his trust and his savings for the acquisition of some product or service. The present study has the purpose of analyzing in a broad way the new phase of purchases of the Brazilian consumer in a period of recession of the economy and contribute to a better knowledge about its profile of consumption through relevant information and guide the strategy of commercial performance for strengthen its strategic planning against this new phase in which the country crosses. For this it uses bibliographic and exploratory research. The results of the article bring important lessons for the trading system. It is possible to highlight among them that the new consumer searches for brands that pass an identification image with their target audience and offer the best quality at the lowest possible price. It is also a public that uses various electronic means to explore the research on their consumer desires and research the opinions of other people, which reinforces the demand for quality and the commitment that these customers require of the market. In addition, the new consumer is concerned with socioeconomic issues and prides in buying from companies with a profile committed to this policy.