A importância do marketing nas estratégias empresariais

Abstract

This case study depicts the difficulties faced by Tecnoeletronica in various aspects, and the lack of action to marketing strategies, in order to boost sales, is one of the most worrying problems observed since the company relies on sales and services, but there is no interest of the manager to invest in this area. Despite the apparent concern and awareness about the consequences that some attitudes for change could make, the manager shows up a little resistant to them, as he understands that some employees would have to be dismmissed for lack of knowledge in jobs that require a lot. Characterized by a moderate management, this task requires changes to achieve satisfactory results, but the company can bring positive results. At the end of the study are pointed triggering questions to discuss the case.