Percepção sobre responsabilidade social: um estudo na empresa C&A modas shopping Midway

Abstract

Social responsibility is an entrepreneurial strategy that transforms an organization, making it competitive, dynamic, transparent, humane and ethical. Despite the incorporation of this idea to business been relatively recent, it has deeply affected the companies’ behavior in recent years. Thus, this issue has been more discussed in both business and academic environment, becoming in some cases a benchmark for the business world. To investigate whether the actions of social responsibility, developed by Fashion C&A, sensitize the collaborator and how it participates in these actions. The research has a quantitative nature, performed with a randomly selected sample (n=47) of 120 employees of Fashion it is company data C&A store – located in the Midway Mall. The data were collected through questionnaires and subjected to analysis, which is equivalent to a representative sample of 39,1% of the total. Note that despite the high positive percentage of information and participation, there are still employees who are not involved (n=53.2%) directly in the actions of social responsibility, which can be attributed to the high turnover in the company. It is suggested that the organization should invest more in the employees’ loyalty and this way they engage in the activities developed by the company.