Publicidade infantil: proteção jurídica brasileira contra a publicidade abusiva e a responsabilidade dos envolvidos

Abstract

This article seeks to present an overview of abusive advertising aimed at children under the aegis of current Brazilian legislation. To this end, principles and precepts designed to protect the child audience will be presented. In this sense, it is necessary to glimpse the risks surrounding abusive advertising, whether child protection laws are effective and how those involved will be held responsible for their actions. In this way, the studies intend to show that the vulnerability of the child audience is not able to meet the advertising calls because they do not yet have the necessary instruments to combat persuasion and, therefore, certain types of advertising become abusive and, consequently, prohibited. It is a work of bibliographic nature, in order to analyze and explain the subject through the reading of doctrine and the different branches of Law.