Os direitos da personalidade e a privacidade na era digital

Abstract

This article aims to make an analysis about human rights, fundamental rights, and personality rights today, in contrast with the technological advance and the way which personal information of users from social media and gadgets with artificial intelligence are being used by companies. Thereby, this research intends to analyze if technological companies are hurting Human Rights, especially the Right to Moral Integrity, when performing treatment of personal data of their users and if the existing legislations are enough to protect the citizens of this interferences. To achieve this goal, the method used was the reading of national and international legislations about the subject, in addition to study of bibliography. Analyzing the exposed, it turns out that despite Human Rights evolution in the decades following the Second World War, technology arose to revolutionize the way in which human beings interact and, with this change, companies such as Google and Facebook have wounded Human Rights, especially the privacy of their users, becoming evident the necessity of specific legislations about the subject, such as the Brazilian General Law on the Protection of Personal Data, California’s Consumer Privacy Act and the Letter of Fundamental Rights of European Union