Fashion law: Produção e vendas de produtos falsificados no comercio da moda.

Abstract

This article is the result of a bibliographic research that adopts a compreensive metodological approach, including literature review, case studies, data analysis, scientific articles, and books. The focus is on the legal field of fashion and the emerging study of "fashion law," facing complex challenges due to globalization, technology, and e-commerce. Fashion companies encounter priority challenges such as brand protection, copyright, workplace safety, and workers rights. However, Brazilian legislation lacks a specific normative framework, hindering designers and entrepreneurs dealing with various legal demands. The absence of specialized police stations exacerbates the situation, as piracy is linked to criminal practices such as money laundering and tax evasion. Inadequate supervision of the sale of pirated products in Brazil contributes to the perpetuation of this problem. The lack of an efficient strategy turns the fight against piracy into a unique challenge for the country. It is concluded that there is a significant relationship between fashion law and piracy, requiring careful analysis by legal professionals The consumption of pirated products has a negative impact on society, and the absence of rigorous legislation is associated with the spread of piracy in Brazil. Understanding the implications of this dynamic is crucial to ensure rights, preserve the integrity of the fashion industry, and promote justice in society