Comunicação interna: um estudo de caso na oficina MAD

Abstract

Internal communication tends to integrate the organization with its internal audience and share the interests of both sides. To do this, it is necessary to know the needs and expectations of employees, so that they accept and trust the process. To gain credibility, internal communication must be efficient in every way, being clear and objective. In the current scenario, the relevance of communication to the survival of an organization is evident, and for it to succeed it is necessary that the two types of communication, formal and informal, be carefully evaluated. The company can build an organizational culture through effective internal communication, establishing common goals and objectives, thus motivating its employees and certainly influence the productivity of the company. Because it is a subject that generates many conflicts in the organization, it is sought through the applied research in the MAD, to identify the problems related to the internal communication, to later apply methods that will contribute to the improvement of the communication in the company.