Estudo de viabilidade econômica e financeira de implantação de uma empresa de ração animal no Rio Grande do Norte

Abstract

The economic growth of Rio Grande do Norte from 2005 to 2006 presented demand indicators that enabled the growth of the supply of goods and services related to the production chain and distribution of final goods and intermediaries destined to the domestic and foreign markets Of the economy. In the context of economic growth and market viability, the Northeastern livestock production chain stands out, with high growth rates favorable to private sector investment. The present study describes and analyzes the economic and financial feasibility of implementing a company focused on the production and processing of animal feed in Rio Grande do Norte. In the case of inputs to be offered for livestock, the study contemplates the market profile, the strategic planning of the production process and the commercialization of the company and the economic and financial indicators predicted and estimated with said business activity. It is justified the implantation of the company due to the current and potential existence of the consumer market, whose offer presents itself as a segment compatible with the current size of said market. The study was based on market research based on primary data, analysis of sector reports and analytical documents of class entities, which confirms that the productive activity under analysis presents economic and financial returns that make feasible the execution of the investment, presenting indicators Profitability and profitability higher than the average market interest rate.