Análise jurídica da proteção de dados pessoais na esfera do comércio digital

Abstract

This Paper seeks to analyze, in the social, doctrinal and legal context, the legal consequences of the bond between the information society and the digital consumer relations, as well as the manners that law is able to contribute – in front of the evident consumer vulnerability - to it’s protection, under the view of the General Law of Dada Protection and others devices existing in the juridical environment. Therefore, it will be used the deductive approach method, going from a general analyses of the Brazilian protection regulations in the private context, to specifically reach the digital consumption relations and the due responsibilities and rights arising from this scenario. In this way, stands out that the dada treatment done with the goal to stimulate the economic activity inside the consumer market, submit to incidence, in the same time, of the Consumer Defense Code and the GLDP. Moreover, this dada regulation also applies to the relations made online, making up omissions and flaws of the Internet Civil Mark.