A influência digital e a responsabilidade civil médica em cirugias pláticas

Abstract

Currently, even wanting to break the preached ideology of a "perfect" body, an aesthetic standard to be followed is still imposed by society, mainly in social media, where digital influencers undergoing various types of aesthetic procedures, thus leading his followers to seek out a plastic surgeon to obtain a body like the person used as inspiration. However, according to each type of body the result changes, becoming similar or sometimes even different, in this way many patients are dissatisfied with the final result and bringing problems to the plastic surgeon. Thus, the objective of this work is to analyze how far medical and civil liability is the obligation of means and when it is possible to make use of the Consumer Code and show the proportion that digital influencers reach their followers and how they can bring problems to plastic surgeons in the final result. It is a qualitative research, developed through the dialectical and comparative method, starting from the historical analysis of the "ideal body" type to the present day, exploring the influence of digital media in the search for plastic surgeons, showing how much it is harmful to the professional and analyzing civil and medical liability; in the obligation of means and result; and in the Consumer Code.