Arquitetura comercial estudo preliminar arquitetônico de reforma para edifício vertical em Pereiro-CE

Abstract

This research discusses the preliminary study of an architectural project, specifically focusing on the renovation and vertical expansion of a commercial building in Pereiro, Ceará. The objective is to improve the building's functionality, zoning, and aesthetics by exploring solutions through layout and visual merchandising. The building is located on Santos Dumont Street with a total area of 135m² and will transition from mixed-use to exclusively commercial, thereby expanding the current retail space. The methodology used is qualitative, quantitative, and exploratory, conducted through semi-structured questionnaires as part of an on-site study, including an analysis of the current situation with measurements and photographic records. This study aims to integrate flexible architecture with concepts of visual merchandising and impactful aesthetics as solutions to transform not only the physical but also the functional state of the building. The review discusses the architectural approach to the reconstruction of small commercial buildings, emphasizing the realignment and updating of the space—not only in functional and aesthetic terms. The importance of flexibility in architecture is highlighted, without compromising the need for adaptability or configurability in space organization modalities, which should not require extensive remodeling. Visual merchandising is presented as an artistic practice of display that creates striking product presentation environments, influencing consumer behavior patterns at the point of sale. The document underscores the need for legal and technical standards in renovation, ensuring accessibility and safety. The design proposal includes improving product zoning through a new store layout and signage indicating the direction of each segment, aiming to attract customers to make purchases. Additionally, it seeks to enhance circulation flow and use skylights as a strategy for natural lighting.